What happens in #LAVA09 Iceland stays in our Blog

When we left for the #LAVA09 we were not exactly sure what was going to happen. We were asked to trust the process. We were facilitated by a Kaospilot and a Creative Agent. It was cool to be a participant in a process like this after a good while. I suppose we are not the easiest participants to work with but I believe there is also loads of potential in us.


In the end, we were the work with the Northern Periphery (EU)-Projects, among which is NoCry that invited us there. They were our customers. We didn’t get to work directly with Icelandic industries as we had hoped for so for me personally it took a little time to motivate myself to work with the EU-projects. But I think we got out quite a good result in the end.

The LAVA09 was a 1.5-day seminar where people from different projects met. The Young Creative Entrepreneurs had initially a one hour slot in the program as the last thing between 5 and 6 pm. Well, the previous content ran overtime and then there was a coffee break so we had to distinguish our presentations (and drop one out) down to about 30 minutes. But I think it was a success nevertheless! So what happened during that 30-40 minutes?

Tatu with the crowd

1. Tatu jumps on the stage – he was kind of leader of the whole process and facilitated our part of the program. He said very few words and then the lights went off and Rasmus played some loops and music based on sounds he had recorded while in Iceland. He’s a sound architect. After that Elina started improvise with piano and sang a song she had written. I heard one of the participants say that his skin was on ”chicken skin” when he listened to that. It was definitely touching.
2. Tatu asked people to shake hands and say hello to people next to them. I was watching this aside and realized the real systems intelligence behind that. Loads of positive energy was flying around from people and we could feel how they got even more excited about what’s coming up.
3. Daniel of Grus jumped on stage with his presentation about Social Media. He made a quick prototype of targeted ad on Facebook and also for Google Ads. One of his main arguments were that if you are not in Google, Youtube and Wikipedia you do not exist for many people. He also showed the new video about the fast change of the media called ”Did you know?”. The title for this post is adapted from that video.
4. Then it was our turn. Me, Anette and Juha-Matti had prepared a presentation for the Pellet project. I think about all of us felt on the previous days meeting with the projects people that most of them had challenges in marketing and reaching out people. However, Tatu said later that customers managed to cheat him again, because he says that it is very easy to say that ”it’s marketing that we need” even though  the real challenges may be in the fields of leadership or something else. Maybe the tool to use with the clients could be the one from Toyota Way, to ask persistently five times ”why” from the client. We created quite a chaos in the previous day but that’s another story.
5. Back to our show. We picked the pellet project, well, somehow it seemed to be easy to grasp on. We couldn’t avoid the idea of taking totally unsexy and hard to market product such as a pellet and make a little provocative marketing campaign a create a story for the product. You can see the slides below. Juha-Matti from Intotalo made the drawings, he’s very good! Also, we worked very well as a team and it was a good fun. We were working hard but still didn’t take it too seriously, I guess you can see that from the result, too 🙂

After our presentation we did a very quick energy discussion with the crowd.  Right after that all the young creative entrepreneurs went to the front to show once again who we all are. And last, but not least, we heard excellent Icelandic inspired improvisational piece by Rasmus, Carro and Elina. Good stuff. Then it was time to head off for a dinner. That was an escapist experience as well…

Now I am starting to think that the two last posts in our blog have been about Marketing. We are ind of trying to get away from that – it’s not the ocean we want to sail in. We are more into igniting collectives and making the world more fun and yellow. Well, coaching for marketing is something we offer, too. That’s a way to ignite collectives, isn’t it?

Ps. The T-shirts with Techno-Pelle doing the moonwalking will be available soon.

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