Renewed Elevator Pitch: Help with Interaction Culture

Monday morning was good for us. I think it was because last week we had had a busy week working with some customer projects. We learned a lot.

We visited Design Factory at the Aalto University in Espoo and met Inka (in the picture below on the left) there. Actually, she was already a friend of Henna’s since Paphos seminar last summer but we didn’t know that before Tatu gave her our Banana business card. She is also a designer, also for material but nowadays more and more for intangible. Very interesting place that Design Factory.

I am sure the visit to Design Factory contributed to our learning. What we learned for example that we are at our best when creating the interaction culture. We can create an environment for learning, and an environment where people can talk with one another. And that probably is the core of our business.

Here are first three development versions of our elevator pitch, first one was: We are Monkey Business and we first thought that we ignite collectives. Hä? Now that doesn’t say much, right? Let’s try again… We are MB and we are learning designers. Hmm. Still pretty broad and doesn’t really tell what we do. Ok, we worked a bit more and with the time came the idea of MB building learning environments. That was quite ok, but many times people associate learning environment with something virtual and happening with computers. So not so good for us. So finally we came up with this…

We are Monkey Business and we help our customers to build a better interaction culture.

How does that sound to you?

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