1 year ago in Quito, Ecuador, while working at local entrepreneurship school and after having coached about the Team Academy in Sao Paulo, Brazil, for University Senac Sao Pauolo & Bank Grupo Santander Brazil, I made a Learning Contract defining that I want to work more with international big companies and surf. This is a post about how the wishes come true. It presents the learnings from a Creative Expedition we did for a group of 20 Marketing & Sales executives of a big French bank Crédit Agricole of in Finland in partnership with Entrepart.
Our relationship with Entrepart and Crédit Agricole dates back to 2007, when I was a teampreneur in Team Academy and we were invited to give a taster of Team Academy for a Crédit Agricole group in Helsinki. I went, together with 3 more teampreneurs, and apparently we succeeded to pitch the case well, because this time CA decided to start their week-long Finnish expedition from Team Academy of Jyväskylä and I had a chance to organize the program for the week as Entrepartner in Finland.
The idea of CA spending a week here in Finland was to do a Translation Nomade, a kind of creative expedition that takes people out of their normal living & experience cycles, and opens up new ways of thinking business. Topic of the week for marketing executives was HR management. We met companies with curious HR aspects, such as Nokia with challenges related to the aim of transforming the engineering business into service business, Docrates Clinique combining Socrates philosophy and doctors, being a unique private cancer Clinique in Nordic Countries and Fujitsu with long cooperation with the National Theatre (meeting took place at the National Theatre). As bankers, our guests were very curious about Finnish banks, and we learned about OP-Pohjola and Sampo, which were both rock’n’roll learning moments with highly interesting peer practice-exchange.
We also discovered the buzzing places of the entrepreneurial wave of Finland in places, such as Team Academy, Design Factory and Korjaamo. Just to give an overview, we were with Demos Helsinki with Manifest of Good Work, Monkey Business as a product of Team Academy joined with Carola Wictorsson and Kaisa Oksanen from the research group of Antti Hautamäki, contributing for creating innovation environments, regionally, Ellun Kanat with a study of Y-generation, STARA with age management program, Outi Ugas from Hahmo presenting the Helsinki World Design Capital 2012 project, Teemu Arina from Dicole talking about the Homo Connectus online, Sulake with Habbos around the globe and Ramine Darabiha with MySites and Aalto Entrepreneurship Society going to Shanghai World Expo on Tracks. In Jyväskylä we also met Stafix with static stickers and most importantly, a 7-nationality team founded by an Ecuadorian, working in Vaajakoski, Jyväskylä, and crushing it worldwide.
Whoah! Lots of meetings! We really had a week full of action and the program covered the Finnish society and landscape pretty comprehensively. “Participants come back with many insights.” said Christian Mayeur, founder of Entrepart on the way back home.
At the last night dinner in Kappeli we dialogued (time for it comes afterwards) and concluded that: In Finland a lot of trust and space is given for the youth, and that creates interesting companies & projects. And what about this well-being, every company promises a package of it for the employee, but what’s the individual responsibility of each own well-being, isn’t there any? Also the area of exact information was thought: in France and especially in the bank numbers & measuring the facts are appreciated, but it seems that in Finland the process and feeling the move and having dialogue is more important. Maybe this feeling resonates with the people we met on the way?
Personally, I was honoured to meet with all these people and companies that are highly intersting for Monkeys. Now it’s time to start discovering the seeds this learning journey has planted. Thank you for your commitment and presence, all who contributed and joined the journey! My next goal, other one written in the same Learning Contract in Quito, is to make 100 % of the turnover from outside of Finland. Maybe this week with CA was a step towards that too.
Cheers and love,
Ps. Special thank you for Christian Mayeur and Sanna Tossavainen for creating this and giving us a chance to be part of this and work with you. It’s been quite a trip!