Hey all and especially Jaana,
this morning when I biked to our yellow office I saw a vision of a blog post with then steps or principles about marketing to your tribe. This list is about building your tribe outside the internet and web 2.0. That list will come a little later on. So here we go!
1. Make meaning. (Guy Kawasaki)
2. Come up with a good name. (Guy Kawasaki)
3. Find a good slogan. (Like a core promise a la Thomas Gad)
4. Print the slogan on an ecological and fair trade T-Shirt.
5. Find a cool artist to draw a logo for you.
6. Print the slogan and logo on a notebook and distribute notebooks to your friends and customers.
7. Make cool stickers and hit them on the streets.
8. Make pins.
9. Get busy meeting (new) people.
10. Have fun doing all the above.
This is what we have done. Well, we also bought yellow jeans. Did I forget something?