Don’t Eat Yellow Snow! VillaWool Beanies available now

Heyhou All friends of Monkey Business!

Do you remember our Beanie campaign from last year? Even though it was only two that were sold, and the other customer was myself, the beanie got into an English street fashion blog and the brand was also exhibited in NYC later on. Outo wear is doing well and kicking, I think.

We are proud to bring you new beanies to warm your precious heads this year. Sometime ago Janne came to our office smiling and clearly excited about something. He told us that he had found something explosively fantastic from shop yesterday. Well, he didn’t share us directly what is was but the next morning he walked into our office wearing a hat that had big letter writing on it: ”Don’t Eat Yellow Snow!”


We were really excited about the new beanie not least because we found out that it was made by VillaWool, a 35-year old family company from Finland. We had been using their other hats for years already. And as the freezing weather doesn’t seem to get much warmer we thought it is time to contact the company for little co-operation. Also the trigger for the contact was that our friend Soren who bought the hat last year told me that his beanie got lost… So Soren et al. here is what Matti from VillaWool says about the hat:

deys (Don’t Eat Yellow Snow) slogan was originally used by the first and only original Helsinki based Ski-Store called SkiSystems somewhere in the early 70s. SkiSystems were our first customers in this beanie business. real tough guys back in the days.

We are proud to say that you can order your own DEYS beanie now. Price is 30€ including Finnish VAT and mailing all over the world. Let us know which color your prefer: white, gray (my favorite) or black (Janne’s beanie is black). You should make the order by tomorrow 12pm in order to catch the first round of orders. If you somehow missed this message do not worry but just make an inquiry for the beanie as we will order couple extra to be sold from our office directly.

Peace, Love and Bananas,


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