Richard St. John’s 8 Secrets of Success

Today we heard from a potential partner that ”you should delete your webpage” and get some concrete going on. Also we should get ”some more meat around the bone”. Whuh. Heavy stuff. At the same time he cancelled our meeting planned for Thursday morning. Well, we kind of had a feeling that this may be a tricky partnership but still the reaction from him was little surprising.

Anyways, it was about time to hear some negative comments because Tom Peters on his book Project50 says something like this: ”Think sometimes if you have pissed off people lately, because if you haven’t, then you are either not working hard enough or not being radical enough.”

And this is what also Jari Parantainen says in his Finnish blog that we need not to be afraid to divide people into two groups because if we get haters then we also got lovers.

Furthermore, practically the same thing from Guy Kawasaki: Do not be afraid to polarize people (point no. 4 in his post about the Art of Innovation).

The third similar minded comment is in this excellent and inspiring TED video by Richard St. John. This is actually what I wanted to share in the beginning. See the video below.

He says that one secret of success is persistence. He says that if we want to succeed we need to persist CRAP – which stands for Critisism, Rejection, Assholes and Pressure.

And this is what we say when people ask us about the marketing: Be brave, dare to make marketing that may piss off people. But I have to admit, that when the guy calls you and tells you to delete your website and get some more experience, it doesn’t feel good and kind of it puts me down. Anyways, I am happy to know we got loads of supporters out there and this is probably just one guy, who didn’t get what this Monkey Business is all about, maybe?

Keep it yellow everyone! Peace, Ville

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