This Saturday, I was asked which books I would recommend if a person wanted to learn about brands. My response may not be the most obvious. But here they are, three books to start with:

1. Let My People Go Surfing by Yvon Chouinard. In my opinion, this one is a great example how building the brand starts from passion and mission, and is based on strong business philosophy.
2. Project50 (Re-invenvting work) by Tom Peters. Visiting Kisko Labs last week reminded me of the genius of Tom Peters. I think in the core of the brand is attitude. And this book has thought me a lot about that.
3. It’s not how good you are, it’s how good you want to be by Paul Arden. This book will give you an idea about the visual side of branding and sales. It has nice design, is easy to read, and was highly insightful at least for me.

What do you think? Where would you start when it comes building a strong brand?

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